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Welcome

This INSIDE AGRI-TURF was created to serve the exciting, innovative and always progressive market for agricultural, garden, turfcare machinery and equipment.  

Launched in 2020 during lockdown, the podcast has notched up almost 90 episodes and has over 4000 unique listeners.

We delve behind the news, cover myriad topics and talk to those at the sharp-end of this fascinating industry.  Why not explore the episodes to date below?

Thank you for your interest - and happy listening.

Chris Biddle

chris.biddle@btinternet.com

NEW EPISODE:  NO 90
FAMILY PLANNING with Heather Wildman

Succession planning for small family businesses can never start early enough says Heather Wildman. With over 26 years' experience of working with both farmers and industry, Heather, who runs Saviour Associates, has faced many instances of families struggling to agree how their business enterprise should move forward

Succession will inevitably happen whether we want it to or not. There is a finality for business owners who want to retire and handover their legacy to the next generation.

Heather's key points, in addition to starting discussion amongst the family as soon as possible, are to make a record of all conversations for future reference and be totally transparent, putting everything 'on the table'

Heather suggests a starting point is to consider the possible impact of the 6 Ds: Death, Disability, Disaster, Divorce, Disagreements and Debt on the family

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EPISODE NO:89
CROSSING THE DIVIDE with Anna Jones

Episode features writer, journalist, TV producer and broadcaster Anna Jones talking about the formation of the Just Farmers media network and her book Divide.

 

 Anna talks about the failure of the farming community to effectively present its case and "we use crazy jargon which goes over the heads of most people".  

 

The writing of Divide proved to be a cathartic process as Anna admits to being conflicted about the divisions that have appeared regarding farming and food production. I've lived much of my life as a country girl from a farming background, she says. I've equally spent some years as a townie, mixing with those who often have trenchant views about the environment and the impact of farming. 

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LINK to JUST FARMERS

LINK to Divide on Amazon

EPISODE NO:88
THE PROBLEM WITH RURAL SALES - IS SELLING with St John Craner

For this first episode of the 2023 season, we head down-under to New Zealand where I catch with St John Craner, an Essex boy, who now runs a successful sales training company for agribusiness clients across New Zealand, Australia and the US.

 

He is also the host of the Rural Sales Show podcast produced out of his offices near Napier on the east coast of the North Island.

 

Brought up on a farm, St John worked for several leading ad agencies before setting up his own company, Agrarian Rural Marketing, advising companies across the agri-business sector on the special strategies required when selling to the farming community.

This episode has been sponsored by the British Agricultural and Garden Machinery Association (BAGMA) who have been providing advice, support and benefits to independent agricultural, garden and ground care machinery dealers for over 100 years

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