MIND YOUR LANGUAGE
The terminology used in dealerships has changed. Titles such as 'fitter' or a description of the parts department as the 'stores' are fast disappearing. Today, more than ever, the 'stars of the dealership' are the technicians.
This editorial appeared in the May/June 2021 issue of Service Dealer magazine
SELL THE SIZZLE, NOT THE SAUSAGE
The relatively unknown agri-turf industry needs to find new and creative ways to portray itself to outsiders, using the experiences and words of those who find it such a rewarding profession
This editorial appeared in the March/April 2021issue of Service Dealer magazine
PARTNERS, NOT CUSTOMERS
The aim for dealers should be to build relationships with customers, and to focus on them becoming partners in business. Aim for the long haul rather than a purely transactional deal.
This editorial appeared in the January/February 2021issue of Service Dealer magazine
WE NEED OUR INFLUENCERS!
There is much to be positive about in the agri-turf industry, and we have 'the tools' to get the message out to outsiders, but perhaps we need to turn to the need breed of 'influencers'
This editorial appeared in the November/December 2020 issue of Service Dealer magazine